GMG extends Nike partnership to Iraq

Baghdad (IraqiNews.com) – GMG, a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors, has announced that the company will have the official rights to manage, distribute, and retail the Nike brand in Iraq, as well as Egypt starting in Q3 2022 through its sports vertical, GMG Sports.

The expansion of GMG’s Nike distribution contract in Iraq and Egypt marks a new chapter of growth for the 40-year long partnership between the two companies. GMG first signed an agreement with Nike in 1982 to bring its high-quality products to more Arab consumers. Starting in 2010, GMG has been distributing Nike products across the Gulf region.

GMG entered the Iraqi market recently through its sports vertical, announcing plans to launch retail stores in prominent locations across the country. Iraq’s first Sun & Sand Sports store, a GMG brand, is now open in Baghdad’s popular Zayoona Mall. In the next four years, GMG Sports aims to launch seven more stores in prominent locations in Iraq.